LOS ANGELES, Jun 7, 2012 /PRNewswire/ — Boldface Licensing + Branding ("Boldface"), a luminary beauty permit company, announced a launch of a initial permit Khroma Beauty by Kourtney, Kim and Khloe Kardashian, remarkable beauty inspirations. The permit covers all Color Cosmetics, a difficulty that will ring strongly with multi-ethnic women of all ages who aspire to a Kardashian character of beauty. The Cosmetics License / Brand has a intensity for good longevity in a marketplace due to clever tradesman support, consumer loyalty, and a ability to ceaselessly foster targeted trend-driven newness to a consumer seasonally.
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Boldface was founded by Nicole Ostoya and Robin Coe-Hutshing, beauty attention veterans focused on tip tier party and engineer opportunities exploring white space in a market. Their initial brand, Khroma Beauty, combined by Kourtney, Kim and Khloe, offers oppulance products during affordable pricing with how-to insider and behind a scenes tips supposing by a Kardashians and their make-up artists around Twitter and YouTube. Retailer commitments have been utterly clever for a brand, that offers a singular event for a iconic beauties to bond with their huge assembly of followers. The concentration of Khroma Beauty is giving business a collection to achieve flawless looks during home with high peculiarity formulas during affordable prices.
Nicole and Robin move award-winning imagination in fragrance, tone and diagnosis product growth in all channels of placement from status to mass as good as entrance to celebrities of all levels. With years of successful enterprises in a beauty arena, both in sell and product development, BOLDFACE expects to advantage from a clever operational strength that they will provide. The span co-founded a pattern and growth organisation Gold Grenade in 2010, that focuses on product growth and pattern that has launched dual new brands, THE NEW BLACK and Kissing Elixirs. The brands are sole in Sephora, Nordstrom, Whole Foods, Henri Bendel, Beauty.com, Mecca Cosmetica AU, Beautyhabit, Shoppers Drug, Murale, and other stores worldwide.
As CEO of BOLDFACE, Nicole brings a resources of knowledge including 18 years with Nordstrom, where among other roles, she had over 400 employees underneath her organisation and during times managed a volume of over 100 million dollars. During her reign during Nordstrom, she rose by a ranks to a west seashore sell manager for a incense category, handling it as a essential business for Nordstrom. Nicole was afterwards recruited by LVMH to open new channels of placement for one of their premier brands, Benefit Cosmetics. There she oversaw a company's poignant Sephora business, launched on QVC as good as strategized operational structure to a Benefit Beauty Boutiques and non-stop them in other cities. Nicole's endless credentials allows her to scrupulously position BOLDFACE as a full use licensing, branding and product growth association with core cunning in fragrance, beauty, cosmetics and skincare for mixed channel distribution.
Robin Coe-Hutshing, owners and former owners of trendsetting STUDIO during Fred Segal, has proven skills for innovation, trend and product success, carrying consulted with and suggested hundreds of nascent brands, including Victoria's Secret, Stila, Origins, Bath and Body Works, Estee Lauder and others. Robin has grown a array of successful brands including Memoire Liquide, BURN Candles, Nudite Intense, Soft Corp, and others. Robin's work in a beauty attention is famous and reputable carrying been awarded a prestigious CEW Achiever Award for value in her margin and a Beauty Inc. Award for incense growth and launch.
BOLDFACE brands will lift Robin and Nicole's artistic imprimatur as they come to life underneath their stewardship, nonetheless many importantly a brands will bear a symbol of a personalities they represent. Additional licenses underneath a BOLDFACE ensign are underneath contention and are approaching to follow on a resourceful basement as opportunities are assessed. BOLDFACE intends to enhance a chartering to paint a array of applicable celebrities and designers in a categories of beauty, fragrance, cosmetics and home incense in mixed channels of distribution. Boldface's idea is to keep a licensee's names in boldface print.
Source: http://finance.yahoo.com/news/boldface-licensing-branding-announces-khroma-195800757.html
